Web design services need to offer more than just the building of efficient and effective websites that convert visitors into buyers. In fact, most successful web design service suppliers understand that is it equally as important to keep current buyers coming back for more as it is to get them to make an initial purchase. The fundamentals of web design embrace everything an online business owner needs to succeed in both customer acquisition and retention.
1. The Buyer
The first fundamental of web design services is the buyer. Websites need to be buyer oriented, catering first to the needs of the visitor. Online business owners should always consider the final customer to be the single most important element to the success of the website. Use product descriptions and images to attract buyers, taking into consideration the varying age groups that make up the target audience.
2. Technology
The technology factor of web design services helps ensure maximized downloading speeds so that prospective buyers can respond quickly. Technology also deals with image embedding on the site, which can even improve search engine optimization. Web designers can simple place a keyword phrase into the “alt tag” of embedded images to let the search engines know what the page is about. Search engine optimization helps connects buyers with the content, information, products and services that they desire.
3. Resolution
Resolution can become a problem when potential buyers log on to a website and find it difficult to scroll either side-to-side or up-and-down. Not every buyer has the same computer monitor resolution so web design companies must make websites compatible with lower resolutions like 800 x 600 as well as higher resolutions like 1024 x 786. If the resolution of a website is larger than what a buyer’s computer monitor will display, the website owner risks losing a potential customer to an easily fixable complication.
4. Billing
The web design business is booming as online businesses are now paying just about anything to reach customers and clients. The billing aspect of web design services can become riddled with hidden costs and underestimated tax expenses. When starting a professional relationship with a web design company, both parties will benefit from avoiding hidden costs, declaring all expenses before signing any contracts. Buyers will benefit from no surprises while the company administering the web design services will maintain the goodwill of their brand, reputation and professional identity.
5. Flexibility
Website owners searching for web design services prefer flexible packages over rigid ones. As a web design company, a good strategy to gain the trust of the buyer is to offer cost estimates for each individual service of the agreement as well as the total cost of the combined services. Potential buyers will appreciate the honesty and flexibility, so it is important for web design companies to remain somewhat flexible with the terms and conditions of their services.
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About the Author
Akesh Gupta is President of Light Speed Solutions. Light Speed Solutions is a versatile software development company specializing in mobile app development, web app development and web design services.
